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Sustainability and sports. There are not
many talks or disclosures to gauge the Sustainability (environmental issues in
particular) impact on the sport sector. However, the influence of sports
reaches out to a wide range of society across regions, age groups and genders,
and provides a united social platform for more sustainable behaviours. Sports
organisations are encouraged to be more progressive in becoming more
sustainable to deepen connections with current and new fans while increasing
business performance.
Environmental impacts should really be one of the focus areas for certain sports, such as outdoor winter sports and surfing. These sports are directly affected by climate change. Organisers will face the difficulties to host sporting events such as the Winter Olympics due to the decreased winter periods, and the changes in ocean tides and waves could force current surfing venues to be relocated.
Climate change may also resulted to increase
in rainfall that could lead to flooding, and this has already affected cricket
events in England and India.
The increasing occurrence of intense wildfires that caused detrimental air
quality had caused disruptions to the Australian
Open in early 2020
and also caused cancellation of
baseball games in Seattle. These are just some examples of how climate change
are limiting the existing sporting events and the trend is likely to remain.
The business financial implications due to
these cancellations are severe. For instance, the infamous Hurricane Harvey had
forced the displacement of Houston sport business and clubs needed to
participate in extended road games due to the fact that it was just not
possible to host games especially for fans to crowd the stadiums.
Apart from that, the locations of the
sporting facilities and stadiums are at risks of climate change, especially at
coastal areas. The coastal areas are threatened by
rising ocean sea levels and have high likelihood of facilities flooding with
damaging effect.
Based on what has been mentioned so far, it
is quite vivid to see how detrimental environmental i.e. climate change issues
impose on sports, to both organisers, sport clubs and also the fans.
Sports organisations’ environmental impact
assessments tend to lack certain important aspects. Normally, sports
organisations would only look at short impact on the facility or sporting event
itself. They also need to focus on the externalities that poses direct
environmental impacts that include carbon-producing transportation of teams and
fans, food consumption and waste production.
It is also observed that sports
organisations have not reached out enough to external stakeholders and experts
on environmental initiatives. Like many other businesses, this is probably due
to the lack of awareness and direction from the organisations’ management on
the overall value from the initiatives.
It might be a surprise to some to know that
fans are actually keen on and even participate in reducing sporting events’
and their own environmental footprints during a game. This is evident in
environmental awareness campaigns that advocate fans to increase the use of
mass transit, increase waste recovery and purchase carbon offsets to mitigate
personal impacts when attending a sporting event.
Events surveys are helpful to formulate and
assess the social and financial returns on investment of the said campaigns.
The change of behavior to be more environmentally friendly does not only occur
during a sporting event, but it leads to day to day behavior changes in
sustainable living of individuals and local communities.
Sports organisers could also benefit
financially from these initiatives and investments. Environmental initiatives
are attractive for certain categories of fans such as the millennial. They view these initiatives and investments
to uplift their sports organisers’ brand perceptions and will drive towards
lucrative returns in merchandise sales. The advocacy on environmental
sustainability by organisers can be benefitted to promote a social norms of
sustainable living that can lead to obtaining corporate sponsorships by other
sustainable organisations.
Sport organisations should take the first
approach of assessing their environmental impacts before begin to invest in
initiatives to gain financial and social returns.
The Seattle Mariners had conducted its energy
audits and facility upgrades. It was found
that it has managed to save significant amount of energy and cost. Another
example is the Ohio State University Athletics Department that extended its waste
management programme of its facilities to
the surrounding community to achieve zero waste. Some also extended their
initiatives to the fans such as the Philadelphia Eagles and Seattle Sounders
offset their teams’ carbon emission through carbon offsetting programmes
including facility operations, team travel and fan travel.
Another energy cut saving initiatives is
seen at Levi Stadium of San Francisco 49ers. The organisations are consuming
renewable energy featuring solar panels. This is also seen at the Johan Cruyff Arena
in Amsterdam that features battery
arrays that are capable in storing enough
energy to meet the consumption of an entire event.
Another interesting example is from a
football club in England. The Forrest Green Rovers had come up with a design to
build a stadium that will be completely made out of sustainably
sourced wood. The team’s current facilities are powered by 100% renewable
energy. The facilities’ concessionaires only features plant-based food items.
All of these efforts play a substantial role in minimizing its environmental
impact.
All views and opinions expressed on this site are by the
author and do not represent any particular entity or organisation